The Japanese prefer to buy Spanish olive oil
The Japanese like Spanish olive oil. For the second consecutive year, the Spanish virgin olive oil remains the most consumed in Japan, according to the report by the Institute for Foreign Trade (ICEX) on Olive Oil Market in Japan, recently published.
The Asian market certainly represents a major challenge for exporters, because their level of dependence on imports reaches 100% of consumption.
Until 2013, Italy was the main supplier of olive oil in Japan, but in 2014 the trend changed in favor of Spain, and in 2015 took hold.